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When Talented People Acquire Bad Personal Brands

What’s the secret to having a positive trajectory in your growth as an accountant? I’ve spoken plenty about the power of exceptional client service, but there’s also the power of being aligned with the leadership of your CPA firm. It sounds simple enough to do,

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new business strategy
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Your CPA Firm’s #1 New Business Strategy

We frequently say that giving the utmost client service is the best new business strategy because you may not only retain that client but also expand their business with your firm. Most CPA firms would agree with that statement. Yet, many of those same firms

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